Hanzla Ijaz engineers data-driven acquisition systems for high-growth eCommerce, B2B, and multi-location service brands. With 4,000+ hours of SEM expertise and a foundational background in Software Engineering, he bridges the gap between technical infrastructure and aggressive scale.
Core Expertise & Track Record:
- Scale: Generated $1.5M in revenue within 6 months for a single brand, maintaining an 800–1000% ROI across Google and Meta.
- Efficiency: Specializes in high-ticket lead generation and PPC auditing, focusing on account hygiene, negative keyword filtration, and eliminating budget waste.
- Enterprise: At Enspire for Enterprise, Hanzla manages complex, multi-location portfolios for major franchise brands (including Daycares, Contractors, Spas & Salons, etc), delivering hyper-local performance at a national scale.
- Full-Stack Growth: Integrates advanced CRO and full-funnel analytics to transform fragmented campaigns into scalable, high-intent growth engines
The Tech Stack
- Tracking & Attribution: GTM, Conversion API (CAPI) Implementation, GA4 Custom Dimensions/Events.
- Visualization: Looker Studio (Interactive Performance Dashboards), Power BI.
- Auditing Tools: Custom Search Term Mining Scripts, P-Max Placement Exclusion Automation.
Engineered Solutions
- Automated Account Hygiene: Developed custom scripts for Enspire portfolios to auto-exclude low-performing YouTube placements and mobile app categories across $450k+ monthly spends.
- Dynamic Lead Attribution: Built frameworks to bridge the gap between “Click to Lead” and “Lead to Sale” using CRM integration and offline conversion imports.
- Franchise Scaling Frameworks: Standardized “Master Account” templates that allow for the deployment of new franchise locations (e.g., Automotive Industry) with 100% parity in tracking and naming conventions.
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